Glendora, California, June 12, 2009 - Bashoura, Inc. has done it again; introducing Moderno, a bridal line that can be enhanced throughout the lifetime of the wearer. Never before has the consumer been able to add diamonds to their original wedding ring, until now.

      The Moderno Collection is designed to give consumers a lifetime to build the ring of their dreams. As a leader in the bridal industry, Bashoura, Inc. knows what bridal consumers want. They developed the Moderno Collection with clean, modern designs that play off of classic bridal settings, making it so unique, yet extremely appealing. The collection is structured like no other in the industry. Moderno appeals to even the most savvy clients, offering style, customization, as well as future enhancement. Months or years later, when their budgets permit, Moderno clients simply bring their original ring back to add hand-set pave diamonds for a stunning finished look. Bashoura takes considerable time and labor to set the diamonds the traditional way, ensuring the look is nothing short of spectacular. And, jewelers can show the Moderno line without extreme expense. The collection comes as alloy samples, giving the look and feel of the authentic pieces without the typical investment required to purchase a live bridal line. Each sample piece is hand finished and professionally plated ensuring the exact look and feel of an authentic piece. An introductory sample collection starts at $800 for 21 pieces, making it accessible to even the smallest independent retailer.
Samples also come with their own display unit, an in-store catalog, integrated website, customized marketing material and access to an in-house graphic team.

      Tony Bashoura, vice president of Bashoura, Inc., comments on how alloy samples benefit retailers: “This is a win-win situation for the jeweler because purchasing gold samples puts a tremendous strain on their already stressed finances, and most consumers want to customize their bridal purchase anyway. This means a special order from the factory. With Moderno jewelers can invest significantly less and, yet, give their consumers more...more design options, more metal options, and a future enhancement option. After all, in today’s market customization is king!” Bashoura also guarantees timely delivery from their US factory and provides a lifetime guarantee against manufacturing defects. With Moderno nothing has been left out and there is no limit to what Bashoura will do to help their retailers run a successful Moderno line.

 

Moderno is a wholly-owned subsidiary of Bashoura, Inc., a fifth generation, family-owned fine jewelry manufacturer based out of southern California.

With over a century of rich tradition in the fine jewelry industry the company prides itself on generations of exceptional jewelry design, manufacturing and
marketing to support retailers nationwide.

Their stellar reputation and longevity in the industry make them a highly recognized authority in the fine jewelry arena.